Just sending out an update on the raffle for a personal portrait worth $1,400 that someone will win on October 22. I want to thank everyone for the great feedback, registering with the site and supporting us! There are many exciting things to look forward to including a brand new website for leocortesstudios.com that will provide more insight into the art of Leo D. Cortes, include examples of different stages of development of paintings and much more. I greatly appreciate any suggestion on what you may want to see on the new sight to better service you!
We sometimes get so caught up on the goals of attaining a certain financial status that we forget that there are other important things that have their pay offs as well. This idea of making and X amount of dollars is instilled in us since a very young age and it's often very difficult to disconnect with it. However, I think this notion often causes us to make less money over the long term and this very irony is unrealized by most people. The problem is that we focus on charging for every little effort we make, charge for every talent we posses because we are under the misguided belief that the more we can do, the more we can charge for. As good as this sounds it causes us to miss great opportunities. To simply apply your talent as a favor to someone else, no strings attached, is very powerful because it builds possitive relationships that reverberate through social circles. I may be considered advertising and many large corporations also do this in the form of charity because they recognize that it will benefit their reputation, how they are percieved by potential clients and it's advertised for helping the charity. This formula also applies in small scale. Of course we can't do everything for free but every now and then it is a good idea, especially if the individual or organization is well connected. So the next time someone asks for help with a small project that you may lend a hand with think, FREE ADVERTISING no HOW MUCH TO CHARGE!
Since the Holidays are now four months away, I've decided to hold a raffle in the spirit of the Holidays and offer one lucky winner a 24 X 36 inch painting worth $1,400! Since I have never done this in the past I cannot tell how many people will participate, it may be 10 people or 1,000 people. All I know is that someone will get the free portrait and it could be you!
To get traffic on a new website takes some marketing skills. However, that does not mean that one must be a marketing guru to acomplish good initial traffic for FREE! There is not one magical thing that will be the key to online traffic, it is a combination of things you can do in only a few days that may bring you hundreds or thousands of visits within weeks of launching your site.
in my opinion this is a tool you cannot live without if you have a website because it allows you to see a breakdown of information about where your visits are coming from, that way you can see which sort of online marketing yields the most results. I won't get into depth about this topic but I encourage you to sign up and begin using this free service.
As you may remember my rambles a few days ago about how I realized I had been charging too much for my portrait artwork, well here it is! A completely new price scale equiped with my new "Pay as I Paint" program with low down payments to get your portrait started, and allowing you the flexibility to pay small or large amounts at a time. Follow this link to the information page for "Pay as I Paint". Email firstname.lastname@example.org with additional question.
Ok, so last night after speaking with a friend I realized I have been charging way too much for my art! She spoke very highly of my work and expressed how much she wanted a portrait of her own. After observing her facial expression I realized something was a let-down, if not the art it could only be the price. looking at the prices on my website I soon understood the connection betwenn price and disapointment. It reflecting her inability to pay for such a costly item, even though I had made a three-part payment plan available. That was when I took a mental step back and placed myself in the shoes of a client, I asked myself: "If I was not an artist but wanted a portrait done of my wife or myself, would I honestly give someone three payments of $1,400 for it?" The truth hit me like a ton of bricks when I realized that I would not, not because it is'nt worth $4,200 but because it's just not practical for my own demographic. The rest of the equation seemed to fall into place, when I wondered what it would take for me to agree to a purchase. First, start off by cutting prices in half, instead of charging about $4,200 for a 30 X 40 inch oil painting, charge about $2,100. Second, allow people to pay for the art at their own pace without penalising them. Allow people to make a low down payment of under $100 and after that I can work on their commissioned artwork as they pay for it. This is a simple business model that I believe will render results because it accomodates for individual affordability. What makes me most proud is that I am not following the "business as usual" mentality of big business that gouge the eyes out of hard working people. BTW, it will take a few days to revamp my prices on the site and formulate new payment options, so look out for that soon! Thank You!!!
Here's an ideal picture of my wife Zahonnara and my dog Blizzard that has all the potential for a pet portrait. Since the picture is a little cut off on my wife's side(I take the blame for that) I would have to do some work to add to it, but otherwise it would make a perfect picture for just the dog. Just so everybody knows, I do pets as well!
I remember being at an art convension a few years back and hearing an artist talk about his work in a most frustrating manner, venting about his struggles and I distinctly remember him saying "I've been painting for over fifteen years now and I've done so much work that I don't know what to paint anymore!"